We offer all kinds of market reserch services using various Market Research methodologies. We combine the latest technology with extensive expertise to provide professional solutions.

Thus our business revolves around offering:

  • Qualitative Research
  • Quantitative Research
  • Panel Research
  • Media Research
  • International Marketing Research
  • Market Research Training

Qualitative Research

Probe & Search India brings forth a powerful suite of qualitative market research services to understand the depth and range of buyer’s attitudes and behaviors.

With over 20 years of research expertise we excel in conducting all types qualitative research methodologies. Our areas of expertise include:

  • Focus group discussion: We have experienced consultants and moderators onboard, with a fully equipped focus group facility at par with international standards.
  • In-Depth interviews: We have qualified interviewers who apply their specialized skills to extract pertinent information to the benefit of specified research.
  • In-Home-visits: Unique opportunity to see consumers in their natural environment, to learn about their needs & how they use the product. This is a combination of in-depth interviewing and seeing the placement/usage of product in the homes of consumers.

Quantitative Research

Quantitative Research We offer all types of Quantitative Marketing Research methodologies for companies to quantify, measure, and estimate markets and consumers. We design expert quantitative research design keeping in mind the objectives, time constraints and quality control issues at play. The results delivered are crisp, focus and actionable.

Quantitative Research Methodologies offered are:

  • Face-to-Face Interviewing: Equipped with an experienced field team and supervisors, we are able to execute this crucial stage of research very thoroughly.
  • Online & Postal Self-Completion Surveys: Being the pioneer in market research, we continuously embrace new ways and ideas. Our online and postal research is designed to enable our clients reach their target audience effectively and efficiently.
  • Telephone Interviewing: we understand the importance of obtaining speedy information that is both accurate and reliable. Thus to offer yet more value addition, we are in the process of building an in-house call centre facility.
  • Observational techniques combined with interviewing:
    • Ethnographic studies where customers or prospects record actual behaviors, reflect with diary entries, and participate in follow-up interviews.
    • Point-of-decision observation and interviews, such as store exit interviews
    • Mystery shopping Exercises

Market Research Applications

  • Advertising Research
  • Pricing Research
  • Product Research
  • Concept Testing
  • Positioning Research
  • Customer Satisfaction
  • Brand Health Research
  • Market Size Estimation
  • Market Segmentation Research
  • Social Research
  • And much more..............

Panel Research

Our research panels offer a smart way to repeatedly tap a target group with quantitative or qualitative marketing research.

We design continuous tracking studies both adhoc and syndicated for periodic surveys of consumers, prospects, or members of a specific target market as per the requirements of our clients.

Media Research

The growing proliferation of media has opened many new avenues of research. We have taken a keen interest in servicing this expanding market. Recently we have conducted many syndicated media projects for our media specialist clients.

Our powerful suite of media research comprises of (but is not limited to the following):

  • Multimedia Time Budget Study (MTB)
  • Kids Media Reality (2005)
  • National Readership Survey (NRS)
  • Viewer’s Insight Panel (VIP)
  • Radio Audience Measurement (RAM)
  • Out of Home Measurement (OOH)

International Marketing Research

In this realm, we have established contacts around the world. Having conducted Consumer & Retail Surveys in India, we are proud to spread our wings and fly higher.

Marketing Research Training

We at Probe & Search India believe in continuous investment in human capital. Over the years, a series of relevant and practical training programs have been organized with qualified local and international trainers. We specialize in:

  • General MR Training (GMRT)
  • Specialized MR Training (SMRT)
  • Customized MR Training (CMRT) for our client specific training needs.

Our work force is trained at regular intervals for different kind of assignments.

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